How to Start a DIY Craft Kit Subscription Service

11/9/20232 min leer

assorted-color office items on table
assorted-color office items on table

Are you passionate about crafts and looking for a new business opportunity? Starting a DIY craft kit subscription service could be the perfect venture for you. With the rise in popularity of do-it-yourself projects and the convenience of subscription services, there is a growing market for curated craft kits that can be enjoyed at home.

Here are the steps to get started:

1. Curate DIY Craft Kits

The first step in starting a DIY craft kit subscription service is to curate your craft kits. Think about the types of crafts that are currently trending and appealing to a wide audience. Consider including a variety of projects, such as painting, jewelry making, knitting, and paper crafts. Make sure to source high-quality materials and provide detailed instructions for each project.

2. Set Up a Subscription Service

Next, you'll need to set up a subscription service to manage your customers and deliveries. There are various platforms available that can help you with this, such as Cratejoy or Shopify. Decide on the frequency of your kits, whether it's monthly, bi-monthly, or quarterly, and set a price that covers the cost of materials, packaging, and shipping.

3. Market Your Kits

Once your kits are ready, it's time to start marketing them to your target audience. Create a visually appealing website or landing page that showcases your craft kits and provides information about the subscription service. Utilize social media platforms to promote your kits and engage with potential customers. Consider partnering with influencers or bloggers in the crafting niche to reach a wider audience.

Offer special promotions or discounts to attract new subscribers and encourage them to share their experience with others. Word-of-mouth can be a powerful marketing tool in the crafting community.

4. Provide Excellent Customer Service

As with any business, providing excellent customer service is crucial for the success of your DIY craft kit subscription service. Respond promptly to customer inquiries and concerns. Consider including a feedback system to gather insights from your subscribers and make improvements to your kits and service.


Starting a DIY craft kit subscription service can be a rewarding and profitable business venture. By curating high-quality craft kits, setting up a subscription service, and effectively marketing your kits, you can tap into the growing demand for convenient and creative crafting experiences at home. Remember to provide excellent customer service to ensure customer satisfaction and loyalty. Good luck with your new business!